Every Google product is
designed for safety.
Every day, billions of people use Google to find reliable information, get to their destination, connect with loved ones and more. When you use our products and services, it’s our responsibility to keep your personal information private, safe and secure.
Safely and securely.
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Safe, high-quality results
We work hard to ensure that you see helpful, high-quality search results and not web spam, such as sites that don’t deliver on the promise of high-quality content or employ tactics that might prove harmful to users. We’re continuously improving our spam-fighting technology and working with those beyond Google to support a high-quality, safer web.
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Your searches are secure
All searches on google.co.uk and in the Google app are encrypted by default, so that what you search for is protected.
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Easy-to-use privacy controls
We secure your Search history and make it easy for you to review and delete it from your account with privacy controls.
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Controls for content safety
Search is designed to help you find what you’re looking for. You can add a layer of protection by opting into SafeSearch, which can help filter sexually explicit results.
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Search in Incognito mode with the Google app
The Google app for iOS comes with Incognito mode. It’s always a tap away from the home screen.
your private information safe.
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Strong phishing protections
Many malware and phishing attacks start with an email. Gmail blocks more than 99.9% of spam, phishing attempts and malware from reaching you.
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Account safety
We protect your account against suspicious logins and unauthorised activity by monitoring multiple security signals. We also offer the Advanced Protection Programme for accounts that are most at risk of targeted attacks.
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Email encryption
In Google infrastructure, messages are encrypted at rest and while in transit between data centres. Messages transiting to third-party providers are encrypted with Transport Layer Security when possible, or when required by configuration.
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Secure by default
Built-in protections like Safe Browsing, sandboxing and other best-in-class technologies protect you from dangerous sites, malware and threats when you use Chrome.
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Automatic security updates
Chrome can automatically update every six weeks so that you have the latest security features and fixes, with no action needed from you.
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Strong and unique passwords
To keep all your accounts more secure, Chrome can help create strong and unique passwords and fill them in for you across devices as you browse the web.
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Incognito mode
Incognito mode in Chrome gives you the option to browse the Internet without your activity being saved to your browser or your device.
control your privacy.
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Incognito mode
Use Maps in Incognito mode and your activity won’t be saved to your device. Easily turn on Incognito mode in Maps by tapping your profile photo, and turn it off at any time to get a more personalised experience, including restaurant recommendations and other features tailored to you.
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Easy-to-access privacy controls
With 'Your data in Maps', you can easily access your Location History and other privacy controls to view and manage your data.
is yours to control.
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Ad Settings
We never sell your personal information to anyone. We also provide ad settings so that you can better control what ads you see and turn off ads personalisation in your Ad Settings.
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Incognito mode
While Incognito mode in YouTube is on, your activity – like the videos that you watch – won’t be saved to your Google Account or included in your watch history.
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Easy-to-use privacy controls
Your YouTube History can improve your experience and deliver content recommendations. Decide how long to keep your YouTube History, or turn it off altogether by going to 'Your data in YouTube'.
for life’s memories.
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Keeping your information safe
We protect the memories that you back up to Google Photos with one of the world's most advanced security infrastructures. We also encrypt your information as it moves between your device, Google services and our data centres.
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Treating data responsibly
Google Photos doesn't sell your photos, videos or personal information to anyone. Features like face grouping make it easy to search and manage your photos. However, face groups and labels are only visible to you, and we do not make general-purpose facial recognition technology commercially available.
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Putting you in control
We build easy-to-use tools that help put you in control of your Google Photos experience. You can selectively back up the photos that you want stored in the cloud, securely share your photos, turn off face groups and labels to delete them from your account, and make edits to location information.
secured by Pixel.
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Titan M2 chip
With Google Tensor and the Common Criteria certified Titan M2 security chip, Pixel is built with multiple layers of security to help keep your personal info safe.3 Derived from the same chip that we use to protect Google cloud data centres, the Titan M2 is tested against the international gold standard used for identity, SIM card and bank card security chips. Learn more
3 Common Criteria certification for hardware and cryptographic library. See g.co/pixel/certifications for details.
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On-device intelligence
Google uses machine learning (ML) to make our products more helpful. On-device intelligence uses ML models on Pixel to power features like Face Unlock, Now Playing, Live Caption, and Smart Reply in Messages. These features keep more of your data on your phone and private to you.
To help protect your privacy, Google also uses ML to keep your data on your device, with technologies like federated learning and Android Private Compute Core. Learn more
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Guaranteed and automatic updates
To protect you and your sensitive data, Pixel comes with at least 5 years of security updates.1 So your Pixel gets even more secure over time. And since Google apps can be updated through Google Play, your Pixel gets new features and security fixes as soon as they’re ready.
1 Android security updates for at least 5 years from when the device first became available on the Google Store in the US. See g.co/pixel/updates for details.
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Mic and camera toggles
To provide additional transparency, Pixel’s status bar indicates when apps are accessing your camera and mic. At any time, use the privacy toggles to turn your camera and mic off. This disables access for all your Pixel apps with a single tap.2
2 If this setting is off, microphone data may still be shared when you call an emergency number.
designed for privacy.
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Starts in standby
Google Assistant is designed to wait in standby mode until it detects an activation, like when it hears 'Hey Google'. When in standby mode, your Assistant won’t send what you are saying to Google or anyone else.
Once Google Assistant detects an activation, it exits standby mode and sends your request to Google servers. This can also happen if there is a noise that sounds like 'Hey Google' or an unintended manual activation.
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Designed for privacy
By default, we don’t retain your Google Assistant audio recordings. Visit 'Your data in the Google Assistant' to learn more about how your data makes Google Assistant work for you.
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Easy-to-use privacy controls
To control which interactions are stored, just say something like 'Hey Google, delete what I said this week', and Google Assistant will delete those interactions in 'My Activity'.
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Guest Mode
With Google Assistant’s Guest Mode, you now have even more control over your Assistant activity on your home devices. By saying 'Hey Google, turn on Guest Mode', you can turn on Guest Mode whenever you don’t want Assistant interactions to be saved to your Google Account or used to personalise your experience.
designed to protect.
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Google Play Protect
Google Play Protect automatically scans your apps to make sure that they’re safe. If you come across a bad app, we’ll quickly alert you and instruct you on how to remove the app from your device.
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App permissions
Apps that you download use data on your device to make their functionality more useful. App permissions give you control over if and when an app can access different types of data on your device, such as contacts, photos and location.
to pay every day.
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Your card details aren’t shared
Tapping to pay is more secure than swiping your card because merchants won’t receive your real card number. Google Pay uses a virtual account number that protects your payment info.
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Lock your phone from anywhere
If your phone is ever lost or stolen, you can use Google Find My Device to remotely lock it, log out of your Google Account or erase your data completely – so that no one can make payments but you.
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Safety features on by default
To keep meetings safe, Google Meet has default-on anti-abuse features and secure meeting controls, and supports multiple two-step verification options including security keys.
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Encryption in transit on by default
All video meetings are encrypted in transit. Meet adheres to IETF security standards for Datagram Transport Layer Security (DTLS).
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Simply secure deployment
We don’t require plug-ins to use Meet on the web. It works entirely in Chrome and other browsers, so it’s less vulnerable to security threats. On mobile, you can install the Google Meet app.
is a private home.
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Privacy controls
Our displays and speakers have physical microphone mute switches, and you can manage your data – including accessing, reviewing and deleting audio and video stored with your Google Account – at any time.
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Sensor transparency
We let you know what sensors are in our products and how they work. We list all audio, video, environmental and activity sensors – whether enabled or not – in our device technical specifications. Our Sensors Guide explains what types of data these sensors send to Google and has examples of how that data is used.
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Responsible data use
Google Nest devices are designed to create a more helpful home. The video, audio and environmental sensor data from our devices is used to enable helpful features and services. We explain here how we’ll keep this data separate from ad personalisation.
keep you safe online.
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Security and privacyLearn how Google protects your private information and puts you in control.
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Content safetyLearn how we’re delivering trustworthy information to create a safer Internet for all.
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Family safetyLearn how Google helps you manage what's right for your family online.
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CybersecurityLearn how we keep more people safe online than anyone else in the world.