Ads that respect your privacy.

We use your activity on Google – like sites you visit, apps you use, and things you’ve searched for – to deliver better, more helpful experiences across our products, including ads.

We never use sensitive information such as health, race, religion or sexual orientation to tailor the ads you see. And we don’t use data from Drive, Gmail and Photos for ads, either.

You can control what information is used to personalize ads and manage your ads preferences with My Ad Center.

Google uses your information to show you ads that we think are relevant to your interests based on your activities or help you discover something new.

For example, if you’re researching new cars, it’s more useful to see ads featuring promotions from local car dealers than to see generic ads for balcony furniture or pet food.

You're always in control of your data with easy-to-use privacy tools, and it's always your choice to share information with Google and decide how it's used for advertising.

No. Your email and your conversations are personal and private. We never show you ads based on what you write in your emails, what you say over the phone, or what you store in services like Google Drive.

No. We never sell your personal information to anyone.

Yes. You can visit My Ad Center to update your preferences or turn off ads personalization.

If you choose not to see personalized ads, you’ll still see ads, but they will be less relevant.