Ads that respect your privacy.
When you use our products, you trust us with your data, and it’s our responsibility to protect and respect it. That’s why we never sell your personal information and we protect your privacy at every step.
We never sell your personal informationLearn more
We never use sensitive information to personalise adsLearn more
We never use the content that you create to personalise ads
Easy new ways for you to control the ads you see.
the ads that you see.
We are continuously working to help you understand how advertising on our platforms works – including what data is used to show you ads, and who is paying for the ads that you see.
Why this ad
See what data we use to show ads
The 'Why this ad?' feature helps you understand why you are seeing a given ad. For example, you may discover that you are seeing a camera ad because you’ve searched for cameras, visited photography websites or clicked on ads for cameras before.
Advertiser identity verification
Learn about the advertisers behind the ads that you see
To provide you with more information about who is advertising to you, we are working to verify the identity of the advertisers on our platforms. As part of this initiative, advertisers are required to complete a verification programme in order to buy ads from Google, and you will see ad disclosures that list the name and country of the advertiser.
keep you safe online.