Ads that respect your privacy.

When you use our products, you trust us with your data, and it’s our responsibility to protect and respect it. That’s why we never sell your personal information and we protect your privacy at every step.

Control what data is used
to show you ads.

We build powerful ad settings so that you can choose what data is used to show you ads and can better control the ads that you see.

Ad Personalisation

Choose what information is used to show you personalised ads

In Ad Settings, we make it easy to control the data used to personalise ads to you. This includes information that you’ve added to your Google Account, what we estimate about your interests based on your activity, and interactions with other advertisers that partner with us to show ads. When you’re signed in to Google, you can permanently delete the activity data tied to your account at any time.

Turn off personalised ads at any time

You can also turn off personalised ads altogether. You’ll still see ads, but they are likely to be less relevant. Your settings will apply anywhere you’re signed in with your Google Account, including on the 2+ million websites and apps that partner with Google to show ads.

ad controls

Remove ads that you do not want to see

If you no longer want to see them for any reason, you can remove many of the ads that we show you. You can even turn off ads from a certain advertiser. Depending on your Ad Settings, your controls will automatically take effect across your signed-in devices on both our products and the websites and apps that partner with us to show ads.

Learn more about
the ads
that you see.

We are continuously working to help you understand how advertising on our platforms works – including what data is used to show you ads, and who is paying for the ads that you see.

Why this ad

See what data we use to show ads

The 'Why this ad?' feature helps you understand why you are seeing a given ad. For example, you may discover that you are seeing a camera ad because you’ve searched for cameras, visited photography websites or clicked on ads for cameras before.

Advertiser identity verification

Learn about the advertisers behind the ads that you see

To provide you with more information about who is advertising to you, we are working to verify the identity of the advertisers on our platforms. As part of this initiative, advertisers are required to complete a verification programme in order to buy ads from Google, and you will see ad disclosures that list the name and country of the advertiser.

Explore more ways that we
keep you safe online.