Ads that respect your privacy.

Our principles drive us to make thoughtful decisions about when, how and why data is used in our products - including data that’s used for ads. For example, we never sell your personal information to anyone. We never use the content you store in apps like Gmail, Google Photos, and Drive for ads purposes. And we never use sensitive information to personalize ads - like health, race, religion, or sexual orientation. It’s simply off limits.

Jen Fitzpatrick, SVP Core Systems, Google I/O 2021

We work on your behalf to protect your privacy

Your data is protected by our industry-leading security technologies that automatically block a wide range of security threats, including attempts to obtain your personal information.

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Control what data is used
to show you ads.

We build powerful ad settings so you can choose what data is used to show you ads and can better control the ads you see.

Ad Personalization

Choose what information is used to show you personalized ads

In Ad Settings, we make it easy to control the data used to personalize ads to you. This includes information you’ve added to your Google Account, what we estimate about your interests based on your activity, and interactions with other advertisers that partner with us to show ads. When you’re signed in to Google, you can permanently delete the activity data tied to your account at any time.

Turn off personalized ads at any time

You can also turn off personalized ads altogether. You’ll still see ads, but they’ll most likely be less relevant. Your settings will apply anywhere you’re signed in with your Google Account, including on the 2+ million websites and apps that partner with Google to show ads.

ad controls

Remove ads you do not want to see

If you no longer want to see them for any reason, you can remove many of the ads we show you. You can even turn off ads from a certain advertiser. Depending on your Ad Settings, your controls will automatically take effect across your signed-in devices on both our products and the websites and apps that partner with us to show ads.

Learn more about
the ads
you see.

We are continuously working to help you understand how advertising on our platforms works – including what data is used to show you ads and who is paying for the ads you see.

Why this ad

See what data we use to show ads

The “Why this ad” feature helps you understand why you are seeing a given ad. For example, you may discover you are seeing a camera ad because you’ve searched for cameras, visited photography websites, or clicked on ads for cameras before.

Advertiser identity verification

Learn about the advertisers behind the ads you see

To provide you with more information about who is advertising to you, we are working to verify the identity of the advertisers on our platforms. As part of this initiative, advertisers are required to complete a verification program in order to buy ads from Google, and you will see ad disclosures that list the name and country of the advertiser.

Explore more ways we
keep you safe online.