Ads that respect your privacy.

“There is nothing more important than keeping you safe online. Building products that are secure by default, private by design, and that give you control is how we ensure that, every day, you're safer with Google.”

- Jen Fitzpatrick, Google I/O 2021

We work on your behalf to protect your privacy

Your data is protected by our industry-leading security technologies that automatically block a wide range of security threats, including attempts to obtain your personal information.

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Choose the ad experience
that’s right for you.

Easy new ways for you to control the ads you see.

Mock of My Ad Center hub page, with controls to customize your ad experience

Ad Controls On Google

With My Ad Center, it’s easier than ever to control the ads you see across Google Search, YouTube, and Discover.

My Ad Center makes it easy to control the information used to show you ads. This includes information associated with your Google Account and what we estimate about your interests based on your activity. You can also use My Ad Center to customize your ad experience so that you see more of the brands you like, and limit the ones you don’t. You can also permanently delete the activity data tied to your account at any time.

Ad Controls Beyond Google

Use Ad Settings to control your ads on third-party sites and apps

As part of your online ad experience, you likely see ads from businesses who use Google to advertise across certain websites and apps. To control these ads, visit Ad Settings to easily manage the information that is used to show you ads. This includes information you’ve added to your Google Account, what we estimate about your interests based on your activity, and interactions with other advertisers that use our advertising platform to show ads.

Turn off personalized ads whenever you want

You can also turn off personalized ads altogether. You’ll still see ads, but they’ll most likely be less relevant to your interests. Your settings will apply anywhere you’re signed in with your Google Account.

Learn more about
the ads
you see.

We are continuously working to help you understand how advertising on our platforms works – including what data is used to show you ads and who is paying for the ads you see.

Why this ad

See what data we use to show ads

The “Why this ad” feature helps you understand why you are seeing a given ad. For example, you may discover you are seeing a camera ad because you’ve searched for cameras, visited photography websites, or clicked on ads for cameras before.

Mock of “Who paid for this ad” page within My Ad Center that shows how much the advertiser paid for a given ad

Advertiser identity verification

Learn about the advertisers behind the ads you see

To provide you with more information about who is advertising to you, we are working to verify the identity of the advertisers on our platforms. As part of this initiative, advertisers are required to complete a verification program in order to buy ads from Google, and you will see ad disclosures that list the name and country of the advertiser.

Explore more ways we
keep you safe online.