Ads that respect your privacy.

When you use our products, you trust us with your data, and it’s our responsibility to protect and respect it. That’s why we never sell your personal information and we protect your privacy at every step.

We never sell your personal information

Your personal information is not for sale. While advertising makes it possible for us to offer products free of charge and helps the websites and apps that partner with us to fund their content, we do not sell your personal information to anyone.

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We never use sensitive information to personalise ads

We never use sensitive information, like health, race, religion or sexual orientation to tailor ads to you.

We never use the content that you create to personalise ads

We never use the content that you create and store in apps like Drive, Gmail and Photos for any ads purposes.

  • We never sell your personal information

    Your personal information is not for sale. While advertising makes it possible for us to offer products free of charge and helps the websites and apps that partner with us to fund their content, we do not sell your personal information to anyone.

    Learn more

  • We never use sensitive information to personalise ads

    We never use sensitive information, like health, race, religion or sexual orientation to tailor ads to you.

  • We never use the content that you create to personalise ads

    We never use the content that you create and store in apps like Drive, Gmail and Photos for any ads purposes.

We work on your behalf to protect your privacy

Your data is protected by our industry-leading security technologies that automatically block a wide range of security threats, including attempts to obtain your personal information.

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Choose the ad experience
that’s right for you.

Easy new ways for you to control the ads you see.

Mock of My Ad Centre hub page, with controls to customise your ad experience

Ad Controls On Google

With My Ad Centre, it’s easier than ever to control the ads you see across Google Search, YouTube, and Discover.

My Ad Centre makes it easy to control the information used to show you ads. This includes information associated with your Google Account and what we estimate about your interests based on your activity. You can also use My Ad Centre to customise your ad experience so that you see more of the brands you like, and limit the ones you don’t. You can also permanently delete the activity data tied to your account at any time.

Go to My Ad Centre

Ad Controls Beyond Google

Use Ad Settings to control your ads on third-party sites and apps

As part of your online ad experience, you likely see ads from businesses that use Google to advertise across certain websites and apps. To control these ads, visit Ad Settings to easily manage the information that is used to show you ads. This includes information you’ve added to your Google Account, what we estimate about your interests based on your activity, and interactions with other advertisers that use our advertising platform to show ads.

Turn off personalised ads whenever you want

You can also turn off personalised ads altogether. You’ll still see ads, but they’ll most likely be less relevant to your interests. Your settings will apply anywhere you’re signed in with your Google Account.

Go to My Ad Centre
Go to Ad Settings
Learn more about
the ads you see.

We are continuously working to help you understand how advertising on our platforms works – including what data is used to show you ads and who is paying for the ads you see.

Why this ad

See what data we use to show ads

The “Why this ad” feature helps you understand why you are seeing a given ad. For example, you may discover you are seeing a camera ad because you’ve searched for cameras, visited photography websites, or clicked on ads for cameras before.

Mock of “Who paid for this ad” page within My Ad Centre that shows how much the advertiser paid for a given ad

Advertiser identity verification

Learn about the advertisers behind the ads you see

To provide you with more information about who is advertising to you, we are working to verify the identity of the advertisers on our platforms. As part of this initiative, advertisers are required to complete a verification programme in order to buy ads from Google, and you will see ad disclosures that list the name and country of the advertiser.

Learn about advertiser verification
Explore more ways that we
keep you safe online.
Built-in security
Learn more about our automatic security protections.
Privacy controls
Choose the privacy settings that are right for you.
Data practices
Learn more about how we respect your privacy with responsible data practices.
Security tips
Discover quick tips and best practices to stay safer online.

Not all products or features may be available in all locations.