Ads that respect your privacy.
Our principles drive us to make thoughtful decisions about when, how and why data is used in our products - including data that’s used for ads. For example, we never sell your personal information to anyone. We never use the content you store in apps like Gmail, Google Photos, and Drive for ads purposes. And we never use sensitive information to personalize ads - like health, race, religion, or sexual orientation. It’s simply off limits.
We never sell your personal informationLearn more
We never use sensitive information to personalize adsLearn more
We never use the content you create to personalize ads
We build powerful ad settings so you can choose what data is used to show you ads and can better control the ads you see.
Remove ads you do not want to see
If you no longer want to see them for any reason, you can remove many of the ads we show you. You can even turn off ads from a certain advertiser. Depending on your Ad Settings, your controls will automatically take effect across your signed-in devices on both our products and the websites and apps that partner with us to show ads.
the ads you see.
We are continuously working to help you understand how advertising on our platforms works – including what data is used to show you ads and who is paying for the ads you see.
Why this ad
See what data we use to show ads
The “Why this ad” feature helps you understand why you are seeing a given ad. For example, you may discover you are seeing a camera ad because you’ve searched for cameras, visited photography websites, or clicked on ads for cameras before.
Advertiser identity verification
Learn about the advertisers behind the ads you see
To provide you with more information about who is advertising to you, we are working to verify the identity of the advertisers on our platforms. As part of this initiative, advertisers are required to complete a verification program in order to buy ads from Google, and you will see ad disclosures that list the name and country of the advertiser.
keep you safe online.