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Privacy tools that put you in control

When it comes to privacy, we know one size does not fit all. That’s why we help you choose the privacy settings that are right for you. Whether you want to save, delete, or auto-delete your data, we give you the tools to do it.

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Google Account

Easy-to-use privacy settings, all in one place

To help you manage your privacy, we’ve created easy-to-use tools like Dashboard, My Activity, History Settings, and My Ad Center. These tools provide you with transparency and control over the data that’s collected and used to make Google services work better for you.
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Privacy Checkup

Choose your privacy settings in just a few minutes

With Privacy Checkup, you can choose what types of data are saved to your Google Account, update what you share with friends or make public, and adjust the types of ads you see online. You can change these settings as often as you want, and even choose to have regular reminders sent.

Control your privacy,

right from the apps you

use every day

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Incognito Mode

Turn on Incognito mode in Chrome, Search, YouTube, and Maps

First launched in Chrome, Incognito mode has since become available in our most popular apps. In YouTube, Search on iOS, and Maps, just tap on your profile picture to easily turn it on or off. When you turn on Incognito mode in Maps and YouTube, your activity, like the places you search for or the videos you watch, won’t be saved to your Google Account. Browsing history and cookies from your Incognito session are deleted from Chrome once you close all Incognito windows.
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Your data in apps

Control your data, right from your apps

We’ve made it easier for you to make decisions about your data directly within the Google services you use every day. For example, without ever leaving Search, you can review and delete your recent Search activity, get quick access to relevant privacy controls from your Google Account, and learn more about how Search works with your data. You can access these controls in Search, Maps, and Google Assistant.

Your data in Search
Your data in Maps
Your data in Google Assistant