Ads that respect your privacy.
“There is nothing more important than keeping you safe online. Building products that are secure by default, private by design, and that give you control is how we ensure that, every day, you're safer with Google.”
- Jen Fitzpatrick, Senior Vice President, Core Systems & Experiences at Google
We never sell your personal information
Your personal information is not for sale. While advertising makes it possible for us to offer products free of charge and helps the websites and apps that partner with us fund their content, we do not sell your personal information to anyone.
We never use sensitive information to personalize ads
We never use sensitive information like health, race, religion, or sexual orientation to tailor ads to you.
We never use the content you create to personalize ads
We never use the content you create and store in apps like Drive, Gmail, and Photos for any ads purposes.
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We never sell your personal information
Your personal information is not for sale. While advertising makes it possible for us to offer products free of charge and helps the websites and apps that partner with us fund their content, we do not sell your personal information to anyone.
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We never use sensitive information to personalize ads
We never use sensitive information like health, race, religion, or sexual orientation to tailor ads to you.
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We never use the content you create to personalize ads
We never use the content you create and store in apps like Drive, Gmail, and Photos for any ads purposes.
We work on your behalf to protect your privacy
Your data is protected by our industry-leading security technologies that automatically block a wide range of security threats, including attempts to obtain your personal information.
Learn moreWhat data does Google use for ads?
We use your activity on Google – like sites you visit, apps you use, and things you’ve searched for – to deliver better, more helpful experiences across our products, including ads.
We never use sensitive information such as health, race, religion or sexual orientation to tailor the ads you see. And we don’t use data from Drive, Gmail and Photos for ads, either.
You can control what information is used to personalize ads and manage your ads preferences with My Ad Center.
Why does Google use my information for advertising?
Google uses your information to show you ads that we think are relevant to your interests based on your activities or help you discover something new.
For example, if you’re researching new cars, it’s more useful to see ads featuring promotions from local car dealers than to see generic ads for balcony furniture or pet food.
You're always in control of your data with easy-to-use privacy tools, and it's always your choice to share information with Google and decide how it's used for advertising.
Does Google read my emails or listen to my phone calls to show me ads?
No. Your email and your conversations are personal and private. We never show you ads based on what you write in your emails, what you say over the phone, or what you store in services like Google Drive.
Does Google sell my information to advertisers?
No. We never sell your personal information to anyone.
Can I turn off personalized ads completely?
Yes. You can visit My Ad Center to update your preferences or turn off ads personalization.
If you choose not to see personalized ads, you’ll still see ads, but they will be less relevant.
Easy new ways for you to control the ads you see.
Ad Controls On Google
With My Ad Center, it’s easier than ever to control the ads you see across Google Search, YouTube, and Discover.
My Ad Center makes it easy to control the information used to show you ads. This includes information associated with your Google Account and what we estimate about your interests based on your activity. You can also use My Ad Center to customize your ad experience so that you see more of the brands you like, and limit the ones you don’t. You can also permanently delete the activity data tied to your account at any time.
the ads you see.
We are continuously working to help you understand how advertising on our platforms works – including what data is used to show you ads and who is paying for the ads you see.
Why this ad
See what data we use to show ads
The “Why this ad” feature helps you understand why you are seeing a given ad. For example, you may discover you are seeing a camera ad because you’ve searched for cameras, visited photography websites, or clicked on ads for cameras before.
Advertiser identity verification
Learn about the advertisers behind the ads you see
To provide you with more information about who is advertising to you, we are working to verify the identity of the advertisers on our platforms. As part of this initiative, advertisers are required to complete a verification program in order to buy ads from Google, and you will see ad disclosures that list the name and country of the advertiser.
keep you safe online.
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Built-in securityLearn more about our automatic security protections.
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Privacy controlsChoose the privacy settings that are right for you.
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Data practicesLearn more about how we respect your privacy with responsible data practices.
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Security tipsDiscover quick tips and best practices to stay safe online.