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Privacy is personal

When it comes to privacy, we know one size does not fit all. That’s why we build controls that are easy to use so that you can choose the privacy settings that are right for you. It’s a responsibility that comes with creating products and services that are free and accessible for everyone, everywhere.

  • Google Account - Your privacy settings made easy

    You can find key info, privacy, and security settings all in your Google Account. We have created easy-to-use tools such as Dashboard and My Activity, which give you transparency over data collected from your activity across Google services. There are also powerful privacy controls such as Activity Controls and Ad Settings, which allow you to switch the collection and use of data on or off to decide how all of Google can work better for you.

  • Quickly access your privacy settings

    We want to make sure that your Google Account is always easy to find in our most popular services like Search, Maps, YouTube, Gmail and Assistant. Just tap on your profile picture and follow the link to your account.

Control what data is saved to your Google Account

  • Choose what data is saved in your account with easy on/off controls

    From better commute options in Maps to quicker results in Search, the data that we save in your account can make Google services more useful to you. Using Activity Controls, you can decide what types of activity are tied to your account to personalise your experience across Google services and pause specific types of data from being saved in your account, such as your search and browsing activity, YouTube history or Location History.

  • Set data to automatically delete from your account

    To give you even more control, auto-delete settings lets you choose a time limit for how long you want to keep your activity data. Data older than the limit you choose will be continuously and automatically deleted from your account. This makes it easy for you to set it and forget it, but you can always go back and update these settings at any time.

    Auto-delete your Location History coming soon

    1. Auto-delete your Web & app activity
  • See and control what data is saved to your account at My Activity

    My Activity is the central place where you can find everything that you’ve searched, viewed and watched using our services. To make it easier to recall your past online activity, we give you tools to search by topic, date and product. You can permanently delete specific activities or even entire topics that you don’t want associated with your account.

  • Choose the privacy settings that are right for you with your Privacy Checkup

    In just a few minutes, you can manage the types of data that we collect, update what you share with friends or make public, and adjust the types of ads that you would like us to show you. You can change these settings as often as you want and even choose to have regular reminders sent to help keep your current settings in mind.

  • Incognito mode in Chrome, Search, Youtube, and Maps

    Incognito mode is now available in Chrome, Search on iOS, YouTube, and Maps. When you turn Incognito mode on in Maps and YouTube, your activity - like the places you search for or the videos you watch - won’t be saved to your Google Account. And once you turn it off, that activity won’t impact your recommendations or show up in your apps. As always, when you turn off Incognito mode in Chrome and Search your browsing data won’t be saved on your apps and devices. Tap from your profile picture to easily turn it on or off in Search, YouTube, and Maps.

Google account Privacy Checkup screen
Google account Privacy Checkup screen
  • Control your data, right from your apps

    We’ve made it easier for you to make decisions about your data directly within the Google services that you use every day. For example, without ever leaving Search, you can review and delete your recent search activity, get quick access to relevant privacy controls from your Google Account and learn more about how Search works with your data. You can access these controls in Search, Maps and the Assistant.

    1. Your data in YouTube coming soon
    2. Go to Your data in Search
    3. Go to Your data in Maps
    4. Go to Your data in the Assistant
  • Take your content anywhere with Download Your Data

    Your photos. Your emails. Your contacts. Even your bookmarks. You are in control of the data saved in your Google account. That is why we created Download Your Data – so that you can make a copy, back it up or even move it to another service.

    You can download data in multiple formats from Google services including Google Photos, Drive, Calendar, Google Play Music and Gmail. Or you can export that data directly to services including Dropbox, Microsoft OneDrive and Box.

Google account Privacy Checkup screen
  • Decide what basic personal information to share to make it easier for others to get in touch

    You can manage personal information such as your name, email and phone number to help others find and contact you on Google services such as Hangouts, Gmail and Photos.

  • Control what information Google uses to show you personalised ads

    In Ad Settings, we make it easy to control what data we use to personalise ads to you. This includes information that you’ve added to your Google account, what we’ve guessed about your interests thanks to your activity, and interactions with other advertisers that partner with us to show ads.

    Your activity influences what we show you, but you’re always in control. For example, we may think that you’re a football fan because you watched highlights from a recent match on YouTube, or looked up 'football fields near me' on Google Search. And if you’ve spent time on a partner advertiser’s site, we may suggest ads based on that visit.

    When ad personalisation is on, you can choose any info – age and gender, an inferred interest or a previous interaction with an advertiser – find out more about why it’s being used, turn it off or deactivate personalised ads altogether. You’ll still see ads, but they’ll most likely be less relevant.

Giving you control over your Google ad experience
  • See and manage data in your Google account in Dashboard

    We make it easy to see an overview of the Google products that you use and the data in each of them, all in one place. You can review your Google activity in the past month; see how many emails, docs and photos you have, and get answers to questions about Gmail settings. You also have quick access to relevant product settings and related help centre articles if you need them.

Learn more about our safety efforts

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Your security

We protect you online with industry-leading security.

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Your privacy

We build privacy that works for everyone.

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For families

We help you manage what’s right for your family online.