Making it easy to understand what data we collect and why
When you use Google services, you trust us with your data. It’s our responsibility to be transparent about the data that we collect and how we use it in making our services work better for you.
Being transparent about the data that we use
Information that we collect as you use our services
When you use our services – for example, do a search on Google, get directions on Maps or watch a video on YouTube – we collect data to make these services work better for you. This can include:
- Things that you search for
- Videos that you watch
- Ads that you view or click
- Your location
- Websites that you visit
- Apps, browsers and devices that you use to access Google services
Information that you create or provide to us
When you sign up for a Google account, you provide us with personal information. If you are signed in, we collect and protect information that you create when using our services. This can include:
- Your name, birthday and gender
- Your password and phone number
- Emails that you write and receive on Gmail
- Photos and videos that you save
- Docs, Sheets and Slides that you create on Drive
- Comments that you make on YouTube
- Contacts that you add
- Calendar events
Using data to make Google services more useful for you
How Google Maps gets you places faster
When you use the Google Maps app, your phone sends anonymous bits of data about your location back to Google. This is combined with data from people around you to recognise traffic patterns. For instance, Maps can detect when a lot of vehicles are moving slowly along the same street and let you know there is heavy traffic. So the next time that Maps warns you of an accident and guides you to a faster route, you have data from your fellow drivers to thank for the shortcut.
How Google auto-completes your searches
You know when you search for something and you make a typo – and somehow Google knows what you meant anyway? Our spelling correction model uses data from people who have made the same mistake before to correct it for you. That is how we know that when you type 'Barsalona', you most likely mean 'Barcelona'.
Your search history can also help Google auto-complete your searches. For example, if you have searched for 'Barcelona flights' before, we might suggest this in the search box before you even finish typing it. Or if you are a fan of a football team and often search 'Barcelona scores', we might suggest that straight away.
How YouTube finds videos that you want to watch
YouTube recommends videos that you may like based on what you have watched before and what other people with similar viewing histories have watched before. We also get cues about what is popular and trending based on what everyone is watching. This helps us suggest videos across a variety of genres – such as top music tracks, how-to tutorials and news – for you to choose from.
How Chrome Auto-fill completes forms for you
Every time that you make a purchase or sign up for an account online, you spend time filling in forms with your personal information. When you use Chrome, we can save things like your name, address, phone number, email address and payment information so that we can auto-complete these forms for you. You can always edit specific auto-fill fields or disable this setting altogether.
How Google Search helps you find your own information
Google Search can fetch useful information from Gmail, Google Photos, Calendar and more, and show it in your private search results so that you don’t have to do the digging yourself. Just search for things like 'my dentist appointment', 'show me my photos at the beach' or 'where is my hotel reservation'. As long as you are signed in, we will pull this information from other Google services and get it to you in just one step.
How your Google Assistant can help you get things done
Whether you are at home or on the go, your Assistant is always ready to help. When you ask your Assistant a question or tell it what to do, it uses data from other Google services to get you what you need. For example, if you ask, 'What coffee shops are nearby?' or 'Do I need an umbrella tomorrow?', your Assistant uses information from Maps and Search as well as your location, interests and preferences to give you the most relevant answer. You can always visit the My Activity tool in your Google account to view or delete data that is collected from interactions with your Assistant.
Building products with your privacy in mind
Privacy review is a key step in our product development
We rely on our internal privacy team and a comprehensive review process for any new product launch. We are dedicated at every level of product development to making privacy a key consideration – from engineering to product management. This helps ensure that people can trust the Google products that they enjoy every day.