Every Google product is
designed for safety.

Every day, billions of people use Google to find reliable information, get to their destination, connect with loved ones and more. When you use our products and services, it’s our responsibility to keep your personal information private, safe and secure.

Explore products

Search.
Safely and securely.

A laptop and phone featuring Google Search

Safe, high-quality results

We work hard to ensure that you see helpful, high-quality search results and not web spam, such as sites that don’t deliver on the promise of high-quality content or employ tactics that might prove harmful to users. We’re continuously improving our spam-fighting technology and working with those beyond Google to support a high-quality, safer web.
Your searches are secure

All searches on google.co.uk and in the Google app are encrypted by default, so that what you search for is protected.
Easy-to-use privacy controls

We secure your Search history and make it easy for you to review and delete it from your account with privacy controls.
Controls for content safety

Search is designed to help you find what you’re looking for. You can add a layer of protection by opting into SafeSearch, which can help filter sexually explicit results.
Search in Incognito mode with the Google app

The Google app for iOS comes with Incognito mode. It’s always a tap away from the home screen.

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Email that keeps
your private information safe.

GMAIL

Strong phishing protections

Many malware and phishing attacks start with an email. Gmail blocks more than 99.9% of spam, phishing attempts and malware from reaching you.
Account safety

We protect your account against suspicious logins and unauthorised activity by monitoring multiple security signals. We also offer the Advanced Protection Programme for accounts that are most at risk of targeted attacks.
Email encryption

In Google infrastructure, messages are encrypted at rest and while in transit between data centres. Messages transiting to third-party providers are encrypted with Transport Layer Security when possible, or when required by configuration.

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Security that you never
have to think about.

Chrome

Secure by default

Built-in protections like Safe Browsing, sandboxing and other best-in-class technologies protect you from dangerous sites, malware and threats when you use Chrome.
Automatic security updates

Chrome can automatically update every six weeks so that you have the latest security features and fixes, with no action needed from you.
Strong and unique passwords

To keep all your accounts more secure, Chrome can help create strong and unique passwords and fill them in for you across devices as you browse the web.
Incognito mode

Incognito mode in Chrome gives you the option to browse the Internet without your activity being saved to your browser or your device.

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Explore the world,
control your privacy.

Maps

Incognito mode

Use Maps in Incognito mode and your activity won’t be saved to your device. Easily turn on Incognito mode in Maps by tapping your profile photo, and turn it off at any time to get a more personalised experience, including restaurant recommendations and other features tailored to you.
Easy-to-access privacy controls

With 'Your data in Maps', you can easily access your Location History and other privacy controls to view and manage your data.

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Your YouTube experience
is yours to control.

YouTube

Ad Settings

We never sell your personal information to anyone. We also provide ad settings so that you can better control what ads you see and turn off ads personalisation in your Ad Settings.
Incognito mode

While Incognito mode in YouTube is on, your activity – like the videos that you watch – won’t be saved to your Google Account or included in your watch history.
Easy-to-use privacy controls

Your YouTube History can improve your experience and deliver content recommendations. Decide how long to keep your YouTube History, or turn it off altogether by going to 'Your data in YouTube'.

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Google Photos, a safe home
for life’s memories.

Google Photos

Keeping your information safe

We protect the memories that you back up to Google Photos with one of the world's most advanced security infrastructures. We also encrypt your information as it moves between your device, Google services and our data centres.
Treating data responsibly

Google Photos doesn't sell your photos, videos or personal information to anyone, and we don't use your photos and videos for advertising. Features like face grouping make it easy to search and manage your photos. However, face groups and labels are only visible to you, and we do not make general-purpose facial recognition technology commercially available.
Putting you in control

We build easy-to-use tools that help put you in control of your Google Photos experience. You can selectively back up the photos that you want stored in the cloud, securely share your photos, turn off face groups and labels to delete them from your account, and make edits to location information.

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Google Assistant is
designed for privacy.

A Google Home, laptop and phone featuring Hey Google

Google Assistant

Starts in standby

Google Assistant is designed to wait in standby mode until it detects an activation, like when it hears 'Hey Google'. When in standby mode, your Assistant won’t send what you are saying to Google or anyone else.

Once Google Assistant detects an activation, it exits standby mode and sends your request to Google servers. This can also happen if there is a noise that sounds like 'Hey Google' or an unintended manual activation.
Designed for privacy

By default, we don’t retain your Google Assistant audio recordings. Visit 'Your data in the Google Assistant' to learn more about how your data makes Google Assistant work for you.
Easy-to-use privacy controls

To control which interactions are stored, just say something like 'Hey Google, delete what I said this week', and Google Assistant will delete those interactions in 'My Activity'.
Guest Mode

With Google Assistant’s Guest Mode, you now have even more control over your Assistant activity on your home devices. By saying 'Hey Google, turn on Guest Mode', you can turn on Guest Mode whenever you don’t want Assistant interactions to be saved to your Google Account or used to personalise your experience. You can leave Guest Mode at any time to return to a personalised experience. Just say, 'Hey Google, turn off Guest Mode'. Guest Mode is now available on Google speakers and smart displays in select languages, with more to follow.

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The platform
designed to protect.

Android

Google Play Protect

Google Play Protect automatically scans your apps to make sure that they’re safe. If you come across a bad app, we’ll quickly alert you and instruct you on how to remove the app from your device.
App permissions

Apps that you download use data on your device to make their functionality more useful. App permissions give you control over if and when an app can access different types of data on your device, such as contacts, photos and location.
Phishing protections

Phishing occurs when someone tries to trick you into giving them your private information. Android alerts you to spammers, and Call Screen lets you ask who's calling before you ever pick up the phone.

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The safer way to Meet.

Meet

Safety features on by default

To keep meetings safe, Google Meet has default-on anti-abuse features and secure meeting controls, and supports multiple two-step verification options including security keys.
Encryption in transit on by default

All video meetings are encrypted in transit. Meet adheres to IETF security standards for Datagram Transport Layer Security (DTLS).
Simply secure deployment

We don’t require plug-ins to use Meet on the web. It works entirely in Chrome and other browsers, so it’s less vulnerable to security threats. On mobile, you can install the Google Meet app.